Chicago - October 14, 2009

The Elements of Hot Style

Isaora for Fall Launches

While wiggling down the street last winter, you were mistaken for a sleeping bag.

You’re not down with that.

But you’ll be double (triple?) down with a coat by Isaora. Designed by Marc Daniels, a snowboard fanatic with a hankering for fashion, and Ricky Hendry, former head menswear designer at Theory, Isaora fuses impeccable tailoring and construction with a street aesthetic.

The debut collection is bound to hit it big. Italian-made, 600-filled goose down jackets are pillowy soft, ridiculously warm, and fit like a glove rather than like a sleeping vehicle. The hooded sweatshirt with elongated cuffs hugs the forearms while hanging effortlessly over the torso.

Daniels and Hendry even garment-dyed a few pieces, adding gritty detail to the mostly black and gray collection. 

Get up on it.

Available at Roslyn, 2035 North Damen Avenue, between Dickens and McLean Avenues (773-489-1311 or roslynboutique.com). To see styles, go to our photo gallery or isaora.com.

Photo: Sebastian Lucrecio / Courtesy of Isaora

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