TheBroot Opens in Santa Monica

Chemical-free hair masks revive limp locks


The closing of the 405 came and went (again) without a hitch.

Now a new apocalypse looms. Split ends, uncontrollable frizz, brittle strands — the signs are all there. Hairmageddon is nigh.

Let TheBroot be your salvation.

Bellacures nail spa owner Samira Asemanfar conceived the idea for a hair treatment bar (the first of its kind) after years of perfecting recipes in her own bathroom.

Swing by the Santa Monica space and pick the formula that best addresses your needs (banana and eggs for strength; mayo, avocado, and honey for hydration) or customize your own. Your “Brootender” takes it from there, blending the fresh ingredients into a frothy concoction, applying it thoroughly from root to tip, and ushering you under a drier to enable deep penetration.

Postshampoo, blow out your mane at the convenient vanity area or get it professionally braided (no extra charge).

For best results, weekly visits are recommended.

After all, idle locks are the devil’s playground.

TheBroot, 1626 Montana Avenue, at 17th Street, Santa Monica (310-230-5317 or thebroot.com). One treatment is $35.

Photo: Courtesy of TheBroot

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1626 Montana Ave
@ 17th St
Santa Monica, CA 90403