Dallas - June 20, 2005

Give It a Swirll

Swirll Opens

According to Karl Marx, you’re, like, totally alienated.

Why? Because you don’t know how your TV works. You haven’t the faintest idea what your cereal’s made of. And you didn’t stomp the grapes yourself for that cabernet you drank last night.

Keep your shoes on, pal. Instead of lamenting the state of late capitalist culture, get in touch with the means of production at Swirll, a newly opened urban winery in downtown. They’ll march you down to their barrel-vaulted formulation room to mix ingredients and make your own personalized vintage. An expert winemaker will even take you through the simple twenty-minute process of bringing yeast to grape.

It takes several weeks for the wine to ferment and mature before you return to taste your creation. Then you’ll bottle, cork, and label the 30 bottles made from your batch.

If all that sounds like too much work, attend one of Swirll’s tastings of fine wines from around the world — or simply choose something to take home from the excellent selection of vintages.

Marx might not necessarily approve. But he should be used to disappointment by now.

Swirll, 1311 Main Street, Downtown (214-573-6603 or swirll.com).