Online - January 19, 2006

What the World Needs Now

Hejfina Boutique Online

Gigantic leather hobo bags, embellished cotton gaucho pants, sequined bohemian tops — it all looks so familiar.

What the world really doesn’t need is another place to buy it all online.

Good thing that’s not what’s up for grabs at Hejfina.com, the new virtual outpost of the inspired Chicago shop. Hejfina’s meticulous collection features designers whose creations are fueled by art, music, and architecture — not a burning desire to be featured in Us Weekly.

The designs tend toward structured silhouettes and classic shapes with flawless detailing. Pick up hard-to-score-online finds like Vanessa Bruno, Sonia by Sonia Rykiel, Les Prairies de Paris, Tom Scott knits, and Loeffler Randall for the girls; and Edun, Obedient Sons, and Comme des Garçons for the guys.

Want inspiration? Keep an eye out for Hejfina’s online style boards to help inspire a look of your own — and let the celebrity rag go back to doing what it’s good at.

Whatever that is.

Available online at hejfina.com.