Dallas - March 26, 2007

Batter Up

Sprinkles Cupcakes Opens

In your quest for culinary dominance, those Easy-Bake Oven recipes have only managed to win over your neighbor’s kid.

Perhaps it’s time you retire the pan and look elsewhere for pastry supremacy. Like the experts at Sprinkles Cupcakes. Opening today in Preston Plaza, the California import makes the kind of light and airy treats that you aspire to.

There are Southern favorites like a Belgian cocoa-infused red velvet filled with cream cheese, and a strawberry cake made with pureed berries covered with a buttercream frosting.

But the traditional bakery with a modern twist (its interior is stainless steel, wood, and sleek concrete floors) also serves more think-outside-the-oven flavors like chai latte, pumpkin, and peanut butter chocolate chip.

Of course, it’s impossible to say which one you’ll like best. So we recommend ordering a dozen, inviting the neighbors over, and getting to work.

Because there’s nothing like a good search party.

Sprinkles Cupcakes, 4020 Villanova Drive, in Preston Plaza, University Park (214-369-0004 or sprinklescupcakes.com).