Fri, March 14, 2008 1:06PM PDT

Go West Young Man

WORD ON THE STREET

He's the kind of guy who really gives a shirt about fashion. Steven Alan has opened his first West Coast outpost over on North Robertson (just a few doors down from the always lovely Lily Lodge). His signature men's and women's lines fill the shop, along with a few choice accessories. Button up and head over.

Steven Alan, 638 North Robertson Boulevard, between Santa Monica Boulevard and Melrose Avenue, West Hollywood (310-854-1814).