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fashion

Avenue 32 Online Fashion Boutique Goes Live

Is This the Path to Enlightenment?

avenue 32 online boutique!

When it comes to the latest style trends, you pay attention to the word on the street.

Today’s top-secret utterance: Avenue 32.

The new online shopping site, which officially launches today, hosts a range of designer boutiques under one roof like a virtual, high-end shopping mall. Co-founders Roberta Benteler and Juri von Randow have assembled a fashion-hunting team that includes the former buying director of Browns, Erin Mullaney, and Rebecca Guinness, previously of Nowness.com.

Peruse clothing and accessories by Temperley London, Mark Fast, Preen, Felder Felder and Emilio de la Morena; each designer creates a shop front and decides which goods to stock.

In time, other stylish names from around the world will arrive on the boulevard (as will a style advisory service and editorial features).

This one should be right up your alley.

Available online at avenue32.com, from £35.

Photo: Courtesy of Avenue 32