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entertainment

Throw Down Your Street Style Challenge

Swaag.it app launches

swagg.it!

If pumped-up kicks are gawked at but not captured/posted/pinned by a zillion street style bloggers, do they really exist?

Leave existential dilemmas to Sartre and let new free fashion sharing and discovery app Swaag.it debate what’s most important: killer style.

Helmed by three Web and marketing wizards (including two DailyCandy alums), the app encourages you to photograph friends’ outfits and tag the items by brand. Budget ballers (no shame in being 21 forever) will feel right at home with label snobs.

Ten filters (including singe, vivid, and soft focus) plus adjustable brightness, contrast, and saturation levels lend gear a Tumblr-worthy glow before upload to Twitter and Facebook.

Rate suaveness in the form of 24 Swaag-approved sartorial tags (like sneakerhead, seaworthy, and Euro trip) and challenge (or simply vote) on photo-to-photo throwdowns between yourself and other users.

As for doubts about the app’s addictiveness? Nonexistent.

Available at itunes.com. For more information, go to swaag.it.

Photo: Courtesy of Swaag.it