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Help, Please: Sophie Demenge of Oeuf

Chief correspondent and new mom SuChin Pak finds out how other moms parent

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Ten years ago, before there was green commerce or socially sustainable business models, before everything had to be BPA free or organically sourced, there was Oeuf. Sophie Demenge, its co-founder and designer, created a company for families that didn’t put profit before her values. And thanks to Oeuf, we now live in a world where oatmeal and ivy are natural palettes for nurseries, and fair trade and alpaca wool are common baby products. All in all, a pretty fantastic place to be. — SuChin Pak

Congratulations on ten years! What was the baby business like when you first launched?
Thank you very much. What a ride! Ten years ago a true modern aesthetic in realm of nursery furniture was nonexistent. Now it’s the norm. Today the standards of quality are a lot higher, and that’s a good thing.

Your biggest seller: It varies, but lately for the nursery it’s the Sparrow crib and for juvenile it’s the Perch bunk bed.

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The Oeuf item that you are most proud of: It’s impossible to answer. It’s like asking which child is your favorite. Every piece was designed at a special time in our life that has meaning to us. What we are most proud of are our dedicated and enthusiastic employees.

Most important consideration when putting together a nursery: Not to overbuy. Babies really don’t need that much. Create a space where you feel comfortable, at peace. A space that makes you smile inside and out and warms your heart.

Your approach to designing family space: Think quality but not precious. It should be comfortable and always readily available for impromptu picnics.

Sleep guru: Ferber, Weissbluth, or Sears?
No guru; I went with the flow. Maybe that explains why my 8-year-old son still visits us at night — yikes.

Time-outs, freak-outs, or make-outs (as in lots of love)?
Definitely not freak-outs, but rather listening emphatically and try to understand what the real issue is. I’m often surprised.

Who has given you the best parenting advice?
I get the best parenting advice from my kids. The best one is probably to really listen and to relax about little things like cleaning their rooms.

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The most important bit of parenting advice you’d like to share: Watch and learn from those little experts in happiness. It rubs off.

Your life is a TV show. What’s the title?
Bless the Mess.

What’s in your purse: ChapStick, pens, pencils, notebook, phone, iPod, magazine, book, candies, pieces of paper with scribbles, Band-Aids, and all kinds of useless stuff. I prefer not to carry a purse, actually. I stuff my pockets or my husband’s pockets.

Guilty pleasure: Going to bed at 10 p.m.

Go-to baby gift: My friends get to pick what they like from Oeuf.

Know a parent we should feature in Help, Please? Give us a tweet @dailycandykids and @suchinpak.

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Photos: Niki Dankner & Stephania Stanley / DailyCandy