It’s a label-conscious world. Ever wonder why?

Babies. They just loooove labels. And tags. Satin, grosgrain, embroidered … Doesn’t matter. Infants will pull and yank them till their fingertips are worn out.

Two mommies, tired of having their shirts nearly pulled off by grabby little hands, started Taggies, a collection of blankets, rattles, and pillows that are covered in a multitude of tags. The just-released plush-toy collection features enough labels to make a Chanel bag blush. The critters are soft and colorful, and each makes a different sound: rattle, bell, or crinkling fabric. How clever! Not only will the wee one be distracted for hours, he or she will also be developing a sense of touch and sound.

And, of course, kick-starting a bad label habit way too early on.

Available online at taggies.com.