September 16, 2003

Ladies Furst

Diane von Furstenberg Goes Online

When you’re a ’70s fashion icon, coming to terms with the 21st century can be a challenge.

Unless, that is, you’re Diane von Furstenberg.

Since the Travolta-like comeback of her famed wrap dress a few years ago, the legendary designer has made nary a marketing misstep. And her momentum shows no signs of flagging. Her new Website is her most recent step into modernity, and it’s a great place to view and shop the fall 2003 License to Thrill collection in all its dramatic, earth-toned prettiness. You can also purchase lingerie and maternity wear, as well as view a timeline of the history of Diane’s fabulousness. Basically, it’s a Website that’ll remind you a lot of the clothes.

Appealing, user-friendly, and just in time.

Available online at dvf.com.