Rituals. Can’t live without ’em. Can’t stand most of ’em. Flossing. Commuting. Emptying the dishwasher. Brunch with your hyper-concerned Aunt Betty. (“You look so tired! Are you ok?”)

Luckily, some rituals are more pleasant than others. The husband-and-wife founders of the skin-care giant Fresh have picked their new Sunset Plaza digs to introduce Modern Rituals, the skin-care giant’s first treatment center, which should prove to be one place you won’t mind penciling in for a regular visit. Head upstairs to the loft space above the airy store, and take your pick of five 60-minute facials: Balance & Nourish, Purify & Control, Age-Defy, Ultra-Nourish, and Fresh for Men. Treatments cost $125-$150, and when you leave, they’ll credit you that same amount in products. (Yes, really.) No extractions are performed, so there’s no post-treatment redness.

In other words, you needn’t hide your face after this ritual.

Unless, of course, you bring along Aunt Betty.

Fresh, 8671 Sunset Boulevard, at Sunset Plaza Drive (310-360-8811); or online at fresh.com.