Exhibit A: Momzilla. Like her previous incarnation (Bridezilla), she’s an increasingly common breed of breeder — one who survives on adult-size portions of stress. A domestic creature, Momzilla thrives on drama and protects her young by succumbing to every marketing gimmick and childcare trend imaginable.

Exhibit B? Nonchalant mom Carina Schott, founder of nonchalantmom.com. She’s a woman on a mission to take the hair raising out of child raising. Schott, a successful New York fashion-designer-turned-mama, gets her chilled-out ‘tude and toddler techniques from her stressed-down Scandinavian roots. Schott believes that when it comes to bringing up baby, less is more (shock! horror!). Her delectable site offers networking tips for overwhelmed mommies in today’s saturated childcare circus.

Aiming to provide new mothers with uncommon ideas for parenting, and offering alternative brands in shopping (a therapy that will never go out of fashion), Nonchalant Mom is every new mom’s first baby step to realizing that having babies can be a dream — not a scream.

Which is the sound Momzilla is making right now.

For more information, go to nonchalantmom.com.