Clouds, cotton balls, marshmallows.

Fluffy things have a reputation for being bland and insubstantial.

Fluffyco.com, however, is out to buck that trend with an array of colorful, useful accessories and apparel. The cheerfully patterned checkbook covers and eyeglass and iPod cases — adorned with silver deer, leaves, and bicycle silhouettes — are swell additions to any collection.

The baggage tags feature images of boom boxes, hummingbirds, and dogs. And don’t miss the quirky buttons, like the Kitty Freakout set of four kittens.

Fluffy? Yes. Useless? Kind of.

But definitely not boring.

Available online at fluffyco.com.