Which hot new novels by industry insiders have tongues already wagging about the thinly-veiled high-grade dirt and scathing portraits about life on the rumor mill?

No, Jared Paul Stern hasn’t rushed a memoir. But his partners in crime (so to speak, people) have. 4% Famous, by Deborah Schoeneman (who’s worked at The New York Observer and New York), and Welcome to Yesterday, by Ian Spiegelman (a former “Page Six”-er), whirl readers through the newsrooms, nightclubs, openings, and red carpets that fuel and fill the gossip pages. (Hello, summer beach bags.)

4% Famous follows three ambitious journalists: a co-ed hired as gossip column “legs” for the Examiner (translation: The Observer); a dissolute, womanizing number two at “Column A” (a.k.a. “Page 6”); and a substance-abusing UES scion at Manhattan (sounds a lot like New York, no?).

Welcome to Yesterday focuses on the suicide of a gossip king (wishful thinking, Ian?) and a fast-talking, hard-drinking hack who receives phone calls from a sultry lady with good gossip. In going after the story and the dame, Mr. I Love Trouble gets more than he bargained for.

Like you even need to ask where both novels are set.

Only in New York, kids. Only in New York.

Available online at amazon.com or at your local bookstore.