What’s in a name? In this town, quite a lot. From real-estate moguls to restaurateurs, DJs to designers, it seems every New Yorker has morphed into a brand. (A luxury one, at that.)

And no self-aggrandized empire is complete without a logo to match.

Let the branding begin at Adafruit Industries, where they’ll laser-etch your name/image/manifesto onto your iPod, laptop, mobile, PDA, or any other gadget you can think of.

The design can be as simple as your initials or as elaborate as your favorite cartoon character, so don’t be afraid to think outside the box.

No need to latch onto somebody else’s trend when you can launch one of your own. Then, while others scramble to catch up, you can sit back and relax.

And enjoy the fruits of your laser.

Available online at adafruit.com.