It’s 10 p.m. Do you know where your CFL energy-efficient lightbulb is?

Allow Greensender to remind you. The new New Jersey-based company encourages people to rethink their daily actions, which makes for an easy transition into the eco mindset.

They ship out (in the most waste-efficient way) green starter kits, including a reusable grocery bag, aluminum water bottle, and energy-saving lightbulb. Order for yourself, your lazy friends, your forgetful grandparents, your wedding party guests, or the ecoevil corporation you work for. They’ll donate a portion of the proceeds to environmental causes.

Too simple? Well, the idea is that introducing everyday reusable products into the household will create a generally progressive mindset there. And that’s a start.

Now back to your regularly scheduled programming.

Available online at greensender.com.