Wear Your Heart on Your Sleeve

Dedicated: Diet Coke

Your kindergarten Wonder Woman costume. Your interview-rocking post-college suit. You’ve always believed that clothes have special powers.

But even your fave little black dress can’t fight women’s heart disease. Which is why you’ll want to participate in National Wear Red Day to support women’s heart health awareness. Diet Coke is proud to partner with The Heart Truth, a program of the National Heart, Lung, and Blood Institute, to raise awareness of this important issue.

Join this women’s heart disease awareness campaign by wearing red on February 1 (the first Friday in February). Whether you choose a shirt, shoes, or Red Dress pin, your good taste will deliver an urgent wake-up call to women nationwide.

You’ll be in good company, since Heidi Klum is Diet Coke’s spokesperson in the cause of promoting women’s heart health. Her specially designed red Oscar dress is the grand prize in the Diet Coke Red Dress Sweepstakes. For each sweepstakes entry, Diet Coke will contribute $1 to support women’s heart health awareness and research, up to $250,000.* Visit mycokerewards.com to find out more about the Diet Coke Red Dress Program and Sweepstakes. Sweepstakes ends March 10, 2008. No purchase necessary.

When you help stamp out heart disease, everyone is a winner.

Find out more about the campaign, sign up for MyCokeRewards, and enter to win the sweepstakes at mycoke.com.

Sweepstakes open only to My Coke Rewards members 13 and older. My Coke Rewards loyalty program open to legal residents of the 50 United States and the District of Columbia 13 and older. For official rules, prize descriptions and alternative method of entry, visit mycokerewards.com. Void where prohibited.

*Contribution by Diet Coke is made to the Foundation for the National Institutes of Health, Bethesda, MD. For more information about the Foundation, visit fnih.org. Participation by Coca-Cola does not imply endorsement by DHHS/NIH/NHLBI.

© 2008 The Coca-Cola Company. “DIET COKE” and the DYNAMIC RIBBON are registered trademarks of The Coca-Cola Company. The Heart Truth and Red Dress are trademarks of DHHS. For more information about The Heart Truth, visit hearttruth.gov.