DEDICATED E-MAIL
February 22, 2008
Lady in Red
Dedicated E-mail: Diet Coke Red Dress

Applause. Music soars. You’d like to thank your best friends, women everywhere, and, of course, your fans.
For giving you an excuse to throw an awesome party, that is.
It’s red carpet time, and Diet Coke and The Heart Truth campaign have a genius idea: Why not throw a viewing party with a conscience? Visit mycokerewards.com for information on women’s heart disease, delicious heart-healthy recipes, and everything you need to plan the perfect Academy Awards soiree.
And the icing on the cake? You and your guests can enter the Diet Coke Red Dress Sweepstakes for a chance to win the dress Heidi Klum will be wearing on the red carpet on February 24.
For each sweepstakes entry, Diet Coke will contribute $1 to the Foundation for the National Institutes of Health to further the efforts of women’s heart health awareness and research (up to $250,000).* Visit mycokerewards.com to learn more about The Heart Truth.
Parties, food, and fashion for a good cause? Sigh.
Be still your beating heart.
For more information, go to mycokerewards.com.
No purchase necessary. Sweepstakes ends March 10, 2008. Sweepstakes open only to My Coke Rewards members. My Coke Rewards loyalty program open to legal residents of the 50 United States and the District of Columbia 13 and older. For official rules, prize descriptions, and alternative method of entry, visit mycokerewards.com. Void where prohibited. The red dress shown here is not the dress offered in the Red Dress Sweepstakes.
*Contribution by Diet Coke is made to the Foundation for the National Institutes of Health, Bethesda, MD, and will be used to further the efforts of women’s heart health awareness and research. For more information about the Foundation, visit fnih.org. Participation by Coca-Cola does not imply endorsement by DHHS/NIH/NHLBI.
© 2008 The Coca-Cola Company. “DIET COKE” and the DYNAMIC RIBBON are registered trademarks of The Coca-Cola Company. The Heart Truth and Red Dress are trademarks of DHHS. Participation by Coca-Cola and DailyCandy do not imply endorsement by DHHS/NIH/NHLBI. For more information about The Heart Truth visit hearttruth.gov.
© 2008 The Coca-Cola Company. “DIET COKE” is a registered trademark of The Coca-Cola Company. The Heart Truth and Red Dress are trademarks of DHHS. For more information about The Heart Truth, visit hearttruth.gov. Oscars® is a registered trademark of the Academy of Motion Picture Arts and Sciences (AMPAS) and is used under permission.











