April 18, 2008

Gold Digger

Solid Gold Rags

Cue the synthesizers and turn the strobes on high.

It’s time for Soooooolid Gooooold, starring Serge Gainsbourg; Françoise Hardy; and, get ready, Ernest Hemingway. (Dionne Warwick is nowhere to be found.)

Just look at them, immortalized in their primes on unbelievably soft, sheer T-shirts by Solid Gold Rags, crooning the ladies and gents from the bust up.

The men behind the magic: Perry Shimon and Oliver Kupper, artists, Angelenos, and self-proclaimed Francophiles (“Vote Sebastien Tellier for Eurovision!”). They started the line after being dissatisfied with other tees on the market.

Don’t wanna rock out with your celeb out? Solid Gold’s also got a vintagey hot air balloon graphic that will inspire a loyal fan base.

And get this: Every shirt is blessed with holy water from a grotto in France.

[Applause, applause.]

Isn’t it about time you let Solid Gold put the rhythm in your soul?

Available online at satineboutique.com or solidgoldrags.com.