What serves with a smile, smells delicious and is guaranteed to have little feet trotting in for a taste at any opportunity?

Gina’s Cakes is a new family-run shop that whips up party cakes to your demands — be it a burger, boat, book or ballerina, it’s yours, in a variety of flavoured sponges. While owner Gina South crafts the goods, her husband, Stephen Capel, zooms around town delivering them fresh to your door.

The shop also stocks baking tins, birthday cards, balloons and old-fashioned sweets, plus fresh cupcakes-to-go on Fridays.

Talk about tasty.

Gina’s Cakes, 49a Bradmore Park Road, W6 0DT (020 8748 9999 or ginascakes.com).

SMILE
Swiss Smile Kids
What: New kid-friendly service offers five-star dentistry, plush waiting rooms with distracting DVDs and toys, and a walk-in service.
Why: It’s smiles better.
When: Mon.-Fri., 8 a.m.-9 p.m.; Sat., 10 a.m.-5 p.m.
Where: 10 Brook St., W1S 1BG (020 7290 1180).

SHOP
Kidspace
What: New clothing boutique launches with VIP shopping service; kids slurp soft drinks, parents sip bubbly, while consultants present merch on demand.
Why: It’s all too booty-full.
When: Mon.-Sat., 10 a.m.-6 p.m.; Sun., noon-6 p.m.
Where: 201 Sloane St., SW1X 9QX (020 7235 3730).

MAKE
Pop Goes Design
What: Budding illustrators (ages 5-11) create a large collaborative installation with drawing, 3D and collage.
Why: You’re a little paint pop.
When: To 26 Oct. Sun., 2-5 p.m.
Where: Design Museum, 28 Shad Thames, SE1 2YD. To book, call 020 7940 8783.