Vintage DVF day dress: $250. Metallic Gryphon coat: $1,000. Scoring such covetable merchandise for a fraction of usual the cost?

Priceless.

And just what you’ll find at Priceless Treasures Boutique, a well-edited shop selling everything from unsold merch from other boutiques (they won’t reveal their sources) to vintage and consignment finds.

Resale retail by lines like Sass & Bide, Guy Baxter, and Rory Beca mix with consignment picks that the owners accept on the spot. (They offer sellers a generous initial 50/50 profit.) Also: vintage YSL and Fendi bags; men’s sweaters and outerwear; and wool caps, scarves, and kids’ wear knitted by co-owner Anika Johnson’s mom.

See? There is truth in advertising.

Priceless Treasures Boutique, 572 Edgewood Avenue, suite 115, Old Fourth Ward (404-343-4446 or pricelesstreasuresboutique.com).