The latest trend sweeping the town? The Goochie bag.

Shoppers are racing to get their hands on the carryall, which they fill with clothes and accessories of one’s choosing.

The source of this new It-item? The newly reopened Lettie Gooch. The former 9th Street hub for price-perfect designer items has reopened in a bright, airy U Street space.

The larger setup houses dozens of new designers including Fresh Ink denim, flirty dresses from Josh Brody, and Orion London’s bold graphic prints.

Even men are clamoring for Goochie items thanks to The Boyfriend Corner, laden with denim, casual shirts, and comfy seating.

Which should turn him into another must-have: the Gooch potato.

Lettie Gooch, 1517 U Street NW, between 15th and 16th Streets (202-332-4242 or lettiegooch.com).