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Magic Moment

tada shop!

Your mini Houdini has lots of tricks up his sleeve, including levitating food (then flinging it) and disappearing in public (a mall cop’s work is never done).

Before he makes your sanity vanish, show him a stunt of your own at Tada Shop. The just-launched site for apparel (girls, boys, babies) and toys is more than a virtual shopping cart; it compares and contrasts looks and prices from hundreds of brands, saving you the chore of website hopping.

Need a red dress for less than $50? Select the right filters and — presto! — choices appear. Toddler boys’ polos? Ka-zam — you’re in business. Sellers range from big-name (J.Crew, Mini Boden) to indie (Neige, Mini Rodini); when it’s time to buy, you’re directed to their sites.

Rounding things out are the Create a Look feature that lets you piece together and see entire outfits, expert style tips, and sales.

It all deserves a sleight of hand.


Available online at tadashop.com.

this week’s kids deal!

babysusu!25% off Babysusu
Let’s hear it for the boys. The New York designer’s modern threads for misters (Liberty-print shirts, cashmere hoodies, chino jackets) are marked down site-wide. Thru Feb. 11; enter code dailycandy.

Photos: Rachel McGinn / Courtesy of Tada Shop; Courtesy of Babysusu