The Wheel Deal

villy custom!

It’s only March, and the wheels have fallen off. Big time.

Get back on the horse with Villy Customs, a new line of bespoke cruisers that will get your ass in gear.

Head to the nifty site and start by choosing one of the four styles. Then pick a frame color (options range from pastel pink to cobalt blue to bright orange). Reckless cyclers should probably opt for fenders.

But the fun doesn’t end there. Seriously trick out your bike with accessories: basket, cupholder, handlebar grips, chains, seat cover, bell, rear rack, all in the snazzy hues of your choosing. Such awesomeness comes with a surprisingly reasonable price tag starting at $269.

It’s time for you to face the wheel world.

Available online at

Photo: Courtesy of Villy Customs

Swirl First Dibs! DailyCandy readers get early access to our sample sale site’s Wren sale, featuring exclusive dress designs from the Sweetest Things ’07 winner created just for us.