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fashion

The Future of Shopping

Subports Launches Shop by Text

subports shop by text!

In our sci-fi fantasy, the future of shopping includes hovercraft malls and clones who will deal with the dressing room so we don’t have to.

In reality, it looks a whole lot more like Subports, the mobile platform for independent fashion, art, and design that lets you buy via text and actually exists.

Created by Karl Conrad and William Robison, the experience may start online, but it’s faster and accessible from anywhere. Sign up so your credit card is linked to your phone and your shipping information is saved, and go. No dealing with user names, passwords, shopping carts, or sketchy pop-ups.

Whenever you see an item you want, say the ByAMT martini glasses or a pair of Ken Diamond black Koko mocs, text the always-straightforward subcode (e.g., byamtmartini, kdkokolicorice) to 767825. You’ll receive a confirmation text to verify, and the deal is done.

After rolling out last year, the site is hitting its stride, adding new vendors (who can promote their subcodes anywhere) and expanding to offer digital file sharing, so bands can blast out free MP3s. Give it a whirl: Text ?tap to 767825 for a free song from Brooklynites These Are Powers. Pretty genius (though dressing room clones are right up there, too).

Available online at subports.com and portalmrkt.com.

Photo: Courtesy of Subports

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