Say Hello to Your New Winter Wardrobe

MSGM Ready-to-Wear Collection Launches

msgm ready-to-wear winter clothing collection!

You think of Italian fashion as all high-octane glamour, curve-hugging tailoring and the bella figura. But the new label MSGM, with its pared-down eccentricity, could have you thinking again (and proving once more that Italians really do it better).

MSGM is manufactured by the perfectionist Paolini Group, and its creative trio — the young designer Massimo Giorgetti plus a mystery partner, with Michela Paoloni (the business brains) — takes its autumn/winter inspiration from nightlife photo blogs in cities like Shanghai and Berlin. The overall aesthetic is sexy and louche: a shrunken tweed and leather blazer over a perfectly cut mannish shirt, sumptuous faux fur gilets belted over slinky draped skirts.

It’s pricey (made in Italy, after all), but you need only one piece: make it a foxy minidress or a skinny cropped jacket. That’ll bring out the bellissima in all of us.

Available at Matches, 87 Marylebone High Street, W1U 4QU (020 7487 5400 or matchesfashion.com); 85 Ledbury Road, W11 2AJ (020 7221 2334); online at luisaviaroma.com, £98-£1,203. To see styles, go to msgm.it.

Photos: Courtesy of MSGM

87 Marylebone High St
London, UK W1U 4QU
85 Ledbury Rd
London, UK W11 2AG