Over at the hard-core fashion camp, brave soldiers wear patchwork, cropped turtlenecks, and palazzo pants like purple hearts. Before you run for cover, try clicking around Founders & Followers, a new virtual fanzine and online boutique that eases you into the avant-garde. The concept is about connecting designers with consumers, so F&F posts small slide shows of inspiration boards and studio sneak peeks. You can also find limited-edition pieces from fashion illustrators like Sophie Toulouse and Esra Roise. A neat roster of labels you know (Samantha Pleet, Bodkin, and Surface to Air) are stocked in the concept shop with brands you may not (Standard Finery, Gar-de, and Stine Goya). Editorial shoots provide a mood and setting for each piece. Once you’re ready, take aim and fire. Available online at foundersandfollowers.com. Photo: Courtesy of Founders & Followers Up to 50% off Hat Attack Leave it to Hat Attack to create cold weather accessories that make you proud to have hat head. The husband-and-wife duo’s cozy gear (knit hats, convertible gloves, earmuffs) is up to 50% off on Swirl.