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fashion

Founders & Followers Online Boutique

Follow the Leader

founders & followers online boutique!

Over at the hard-core fashion camp, brave soldiers wear patchwork, cropped turtlenecks, and palazzo pants like purple hearts.

Before you run for cover, try clicking around Founders & Followers, a new virtual fanzine and online boutique that eases you into the avant-garde.

The concept is about connecting designers with consumers, so F&F posts small slide shows of inspiration boards and studio sneak peeks. You can also find limited-edition pieces from fashion illustrators like Sophie Toulouse and Esra Roise.

A neat roster of labels you know (Samantha Pleet, Bodkin, and Surface to Air) are stocked in the concept shop with brands you may not (Standard Finery, Gar-de, and Stine Goya). Editorial shoots provide a mood and setting for each piece. Once you’re ready, take aim and fire.

Available online at foundersandfollowers.com.

Photo: Courtesy of Founders & Followers

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