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kids

The Basics of Dressing Your Kids

koochooloo clothing!

When dressing your kids, there are more pressing issues than styling them like a Crewcuts model. Like, oh, can they move?

Which is why we love KooChooLoo, a new collection of essentials for babies, boys, and girls.

Constructed with kids’ bodies in mind, the pants, tees, rompers, and dresses adhere to a no-restrictions design philosophy. Shoulder buttons on T-shirts make it easy for heads to slip through, and dresses with soft, thin linings don’t feel too stiff for playdates.

Stretchy fabrics, Supima cotton, and roomy armholes let kids jump, shimmy, and roll, while European styling keeps them from looking like schleps. In fact, we sent Little Miss Preschool off in the balloon dress and after a morning of monkey bars and jumping jacks, she still looked presentable enough for a party.

Available online at koochooloobaby.com, $29-$73.

facebook!
Need new wheels? We’re teaming up with
Giggle to give away a Limited Edition Bugaboo Cameleon. Find out how it can be yours on Facebook!

this week’s kids deal!

bambeeno cashmere!

25% off Bambeeno Cashmere
Traditional styling (read: East Coast preppy) meets the softest thread (read: cashmere) in the smallest of sizes (starting at 3 months). Choose from striped crewnecks, elbow-patched zip-ups, and Fair Isle cardigans. Enter BAMBEENOCANDY25 at checkout; good thru Oct. 28.

Photos: Courtesy of Koo Choo Loo; Courtesy of Bambeeno Cashmere

this week on swirl!
sharon segal! Up to 65% off Sharon Segal
Sharon Segal had one heck of a childhood playground: Fred Segal, her father’s famed L.A. style mecca. Score her perfect tanks and tees in vintagey textures and fun colors at up to 65% off on Swirl.