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The upstart media biz was founded by two moms who needed tools for navigating everything from sibling rivalry to sticky feelings. To that end, they assembled a team of experts (Dr. Faith Rogow and parenting guru Betsy Brown Braun, to name two) to answer their questions (and yours). The website is the hub for Q&A, thoughtful essays, and video clips.
To find out more, go to themotherco.com.
Maternity essentials for your pregnant friends — and what to tell them over and over again.