Online - July 29, 2010

Get a Grip on Your Toddler's Well-Being

The Mother Company

You have a baby. He poops; you change the diaper. He cries; you feed him. Not so hard after all.

But one day he starts talking (and talking back). And you realize you’ve spent more time researching your new sleeper sofa than investigating how to raise a happy, well-adjusted toddler.

Don’t worry, you’re in good company — The Mother Company, to be exact. The upstart media biz was founded by two moms needing tools for navigating everything from sibling rivalry to talking about feelings. To that end, they assembled a team of experts (Dr. Faith Rogow, parenting guru Betsy Brown Braun, to name two) to answer their (and your) questions.

The website serves as the hub with Q&A, thoughtful essays, and video clips. Currently in development are a DVD series for kids about feelings (Ruby’s Studio, launching in November), with pop-up parenting advice; iPhone apps; books; and toys to help you help your kids.

This week marks their first foray into original music, The Happy Song, by kindie music star Elizabeth Mitchell. We think that’s something to sing about.

The Happy Song is available for download on itunes.com. To find out more about The Mother Company, go to themotherco.com.

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Photos: Courtesy of Ida Pearle for The Mother Company; Courtesy of Lunchskins


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