What with sky-high prices, panic-driven waiting lists and supersize designs that nearly break the back (not to mention the bank), those It bag shenanigans are too much for us.

Tila March offers a more subtle approach.

Founded by Parisian stylist Tamara Taichman, the handbags (now available in London) are fashionable without being ostentatious. Plus, you won’t catch the rest of town toting them — yet.

Choose from styles like the Bonnie hobo in buttery leather, the Dore tote in canvas and the Manon shoulder bag in casual, comfy suede. Prices are dear (though not extortionate) and the quality excellent.

Fancy a little understated chic this season? With this lot, you can finally carry it off.

Available at Liberty, Great Malborough Street, W1B 5AH (020 7734 1234 or liberty.co.uk); online at tilamarch.com, £85-£1,200.

Photo: Courtesy of Tila March