London - October 10, 2005

Pod-U-Like

Elemis SpaPod

Tactics for minimising stress whilst browsing:

1. Avoid eye contact with counter dragons.
2. Glance only at product that strikes fancy.
3. Wear flat shoes to dodge perfume sprayings.

Venturing anywhere near a beauty counter can be hazardous. Unless you’re talking about a spell in Elemis’s new SpaPod at Harvey Nichols, a state-of-the-art den with minimalist decor, soothing music (the kind of Japanese fart-flute that makes you feel like you’re in a dolphin’s womb) and a magical chair.

The Intelligent Massage Chair measures your weight and the length of your spine and administers a bespoke massage to ease tension and improve circulation. While you’re being stroked and pummeled, a therapist performs the appropriate soothing Elemis facial: Anti-Ageing Pro-Collagen Treatment, City Survival Deep Cleanse, Skin Radiance Pick-Me-Up or Only for Men.

Should you want to try the new face scanner or purchase products outside the pod, Elemis guarantees that there will be no pouncing/pestering/asking where you got your handbag (when it’s clearly Mulberry).

Sound like it’s out of this world?

It’s lifestyle, Jim, but not as we know it.

Elemis at Harvey Nichols, 109–125 Knightsbridge, SW1 (020 7235 5000 or harveynichols.com). For direct bookings call (0845 279 5005) or book online at elemis.com.