Online - January 02, 2006

Pure Genius

Jonathan Antin Shower Water Purifier

It’s hard to keep up with the Joneses.

Caviar facials. Jetting off to private islands on a moment’s notice. Washing your locks with bottled Evian.

Sure makes your life look downright pedestrian. Tap water for your hair? Goodness, how could you?

But now you can bathe in money, too (figuratively speaking, of course), thanks to Blow Out’s Jonathan Antin. His new water purification system (it’s like a Brita filter for your shower) removes impurities (chlorine, heavy metals, and chemicals) that can strip your hair (not to mention your skin), leaving it lifeless and dull. Purified water purportedly leaves your locks luscious, manageable, and healthy.

And no renovation or rocket science needed to install — just unscrew your old shower head, replace, and you’re good to go.

Ready to show the world that regular folks clean up real nice, too.

Available online at sephora.com.