London - February 13, 2006

Site-Seeing

Gigi & Tom Online Boutique

Desirable things too often involve a search. Like love. And jeans that fit. And a parking space.

And those emerging independent fashion brands that are mentioned in the press but impossible to actually find. Even if a stockist is listed, it’s usually miles away, with two pieces on the rail. In a size 8.

New online boutique Gigi & Tom sells quirky labels like Milla, Pyrus and Blank, with jewellery by Toft & Thurmer. The beauty section offers vintage-inspired potions by E. Coudray alongside Dirty Girl and Miso Pretty; homewares include retro-printed tea towels, cushions and cards by Petra Boase. Babies are catered for by Keeka and newcomer Trumpette, whose Mary Jane socks are, quite frankly, genius.

As the saying goes: finders keepers.

No searching required.

Available online at gigiandtom.com.