Online - July 25, 2006

Rad, Rad Wine

RadCru Online

Gossip? We’re always ready to lend an ear.

And we don’t particularly care if the story checks out. Fact, fiction, or somewhere in between, it sure makes for good conversation.

But for the really important things in life, we go straight to the source. Take wine, for instance.

Instead of buying our reds and whites at the corner liquor store, we turn to RadCru, the just-launched online marketplace that connects oenophiles directly with wineries. It’s neither a seller nor a cellar, but we promise the concept will have you drunk with excitement.

At 12:01 a.m., the company posts one wine (often a reserve or new release) from a boutique producer. You then have 24 hours (or until the stock runs dry) to snap up bottles from the winery.

RadCru currently offers three choices a week, mainly from the West Coast, but they’ll be going daily in the next few weeks. And rumor has it that winemakers from Australia, South America, South Africa, and Europe are looking to get in on the action.

Let’s just say we heard it through the grapevine.

Available online at radcru.com.