London - September 25, 2006

Tri Harder

Trilogy Denim Store Opens

Impossible missions, dodgy godfathers, scary mummies and endless screams.

We’ve certainly seen our share of trilogies.

The next time you’re after a threesome that requires minutes (rather than hours) to enjoy, head to Trilogy.

The new denim superstore, which opens today in Chelsea, is the brainchild of three friends who saw the need for a full-on one-stop shop for jeans. Trilogy offers an extensive range of styles, sizes and washes by brands from around the world, such as Cheap Monday, Earnest Sewn, Sass & Bide, Radcliffe, James and Paper Denim & Cloth. Wares are clearly displayed, and the staff know their high waists from their bootlegs, so they’ll help you choose a suitable style in record time.

In addition, you’ll find multicoloured stretch T-shirts and vests from names like Ella Moss, Patrizia Pepe, Splendid and Theory to team with your jeans.

Think the search for the magic pair is worth a mission?

Yes, and thankfully now hardly an impossible one.

Trilogy, 33 Duke of York Square, Kings Road, SW3 4LY (020 7730 6515 or trilogystores.co.uk).