London - December 22, 2006

All Clear

Belu Mineral Water

You drive a hybrid car. You wear fair-trade clothes. You eat organic food.

Now add drinking Belu mineral water to your list of ways to save the planet.

Sourced and bottled in the UK, Belu has a zero carbon footprint; by avoiding global pollution, it’s not melting ice caps (hence the happy penguin logo). A nonprofit organisation, Belu donates 100 per cent of its net profits to clean-water charities in the UK and abroad. Every bottle sold provides clean water to one person for a month in places like Mali (on the edge of the Sahara) and Tamil Nadu, India.

Belu offers packaging made from corn that’s 100 percent biodegradable and can be commercially composted back into soil in only twelve weeks — years less than any other plastic on the market.

Next time you’re thirsty (like every morning-after between now and 2007), work a little harder to find a greener bottle of water (pester your local restaurant or corner shop to stock it).

Because you know as well as anyone knows: every little bit helps.

A drop in the bucket, as it were.

Available at select Waitrose, Tesco and Fresh & Wild stores nationwide; for more info, go to belu.org.