London - January 03, 2007

Carry On, Now

Carry-a-Bag

You’ve bought the muesli, bio yoghurt, algae salad and dried prunes.

Well aren’t you just the picture of goodness?

While you’re doing that New Year’s resolution bit to save your waistline, do something to save the environment as well: cart the above home in a Carry-a-Bag. Handmade using recycled materials such as old curtains, tablecloths and mattress ticking, these square, long-handled shopping bags aim at cutting back on the zillions of plastic ones thrown away every day.

Perfect for your eagerly anticipated debut at Whole Foods, they come with messages like Carry a Bag, Dig Your Veg, Lick Your Chops and Food Lover; if you want a plainer sack, all are reversible. There’s a standard shopper, record bag, laptop carrier and peg bag. Carriers customized with your own message are ideal for enthusiastic market-goers, green businesses or school groups.

Feel a New Year’s resolution coming on?

With that much goodness, it’ll be hard not to get carried away.

Available online at carry-a-bag.com.