London - February 26, 2007

Super Market

Daylesford Organic Opens

Q. Pastures green, bleating lambs and buttered Aga toast begin with what?

A. Multiple tailbacks on the M25.

Pining for the countryside? Take a short trip to Daylesford Organic’s new three-storey London outpost, opening tomorrow in Pimlico. Modelled on Carole Bamford’s phenomenally popular Gloucestershire store, it’ll undoubtedly be just as heaving (i.e., social).

Expect usual Bamford perfection: spotless interiors, immaculate presentation and top-notch fare. On the ground floor, the market-style deli sells bread (baked on-site in Daylesford dry-stone ovens), fruit, veg, meat, fish and cheese, plus cakes, pies and patés, with a bakery counter and cafe serving hearty meals and snacks.

Upstairs are larder essentials, whilst the lower ground sells kitchen and gardening equipment and biodynamic, organic and nonorganic wines.

Visit on a Saturday and you’ll find Pimlico’s weekly farmers market abuzz across the road.

What’s that you hear?

The distant sound of contented bleating?

Daylesford Organic, 44b Pimlico Road, SW1W 8LP (020 7881 8060 or daylesfordorganic.com).