London - April 13, 2007

Have an Iced Day

Crumbs and Doilies Cupcakes

You take mega probiotic-ND, omega-3, ginkgo biloba, selenium and co Q-10. And that’s every day.

What a mouthful.

For a more exciting means of self-nurture, cram a handful of mini iced cupcakes from Crumbs and Doilies into your trap, as and when required.

The cupcake company (They’re springing up like daisies — albeit about five years behind their American peers. But who’s complaining?) makes sponges in flavours like vanilla, chocolate, coffee, lemon and carrot — all iced in any colour you desire.

When it comes to toppings, the world’s your oyster. Choose rainbow sprinkles, Jelly Tots, Dolly Mixtures, Smarties, chocolate shavings or even teeny green dinosaurs. Simply order a box and it will be delivered to any address in central London.

Making it easier than ever to get your daily supplements.

Crumbs and Doilies (crumbsanddoilies.co.uk). Available weekly at Sunday UpMarket, Ely’s Yard, The Old Truman Brewery, 91 Brick Lane, E1 6QL (sundayupmarket.co.uk).