London - March 27, 2007

Fortune Teller

Sumfortune Shoes

You’re big into bingo. You play the lottery. You even won a tenner on a scratch card once.

Still waiting on that fortune?

Here’s a sure winner: Sumfortune, a new shoe label from Shirley Sum and Cynthia Fortune Rainey, two London-based designers who met at Cordwainers in 1999. After gaining experience at Jimmy Choo Couture (Sum) and motherhood (Fortune), the pair have launched their own line.

For S/S there are ankle boots with python-skin collars (perfect with minis and skinnies alike), suede pumps with bleached python trim and striped cork wedges, all from £250.

Find Sumfortune in several of London’s coolest stockists or buy directly via private appointment; bespoke designs are also available.

The price may be higher than your average stiletto, but the quality’s second to none. And they’ll carry you through many a season.

Which is just about as good as hitting the jackpot.

Available at Matches, 60-64 Ledbury Road, W11 2AJ (020 7221 0255 or matchesfashion.com); The Shop at Bluebird, 350 King’s Road, SW3 5UU (020 7351 3873 or theshopatbluebird.com). To see styles, go to sumfortune.com.