Online - March 30, 2007

A Modest Proposal

WholesomeWear Swimwear

Crash dieting. Painful waxing. Tedious full-body sunblock application.

Getting yourself swimsuit ready can be such a drag.

No longer: The hottest suits on the beach this year leave everything to the imagination. WholesomeWear, a line of swimwear for the modest beachgoer, offers three kick-ass styles that “highlight the face, rather than the body” — ensuring all eyes are on you.

The knee-length, short-sleeve designs truly blow the lid off conventional notions of sexiness. The Culotte style with elasticized waist gives you shape without clinging; the Slimming Swimmer creates that sleek killer-whale silhouette you’ve been coveting.

Best of all, there’s no need to worry about that extra 50 pounds of winter weight, disfiguring skin condition, or nagging hirsutism. WholesomeWear has you covered.

Completely.

Available online at wholesomewear.com.