2 April 2007

Know Your Limits

20ltd Launches

In your lifetime you have:
1) Eaten sheep’s eyes
2) Dyed your pubes
3) Snogged a teacher
4) Kite-surfed in Uzbekistan

Who said you’re limited?

Further expand your horizons at 20ltd.com, which launched at 7 a.m. today. The brainchild of London-based entrepreneurs Jolyon Fenwick and Marcus Husselby, this luxury e-store is open to the world.

The concept: twenty limited-edition items by as many of the world’s most talented designers are on sale at any one time. When they’re sold, they’re gone. There’s no bidding; prices are fixed (from around £50 to £40,000).

Currently on offer: Solange Azagury-Partridge ring set; Timorous Beasties Devil Damask wallpaper; a voluminous anorak from Derek Lam; and a Good vs. Evil football table by The Eleven Forty Company, with team players Mother Teresa and Mary Poppins opposing Lady Macbeth and Hitler.

As for the number of times you can get your hands on such treasures?

Unlimited.

Available online at 20ltd.com.