London - May 08, 2007

Body Shop

Odabash Opens

Got a lovely peach? A couple of fine melons?

No, we’re not talking about the contents of your fruit bowl — we mean your physical assets. (You know: those coy body parts that are eager to come out and play now that the sun’s shining.)

Parade them in all their glory at Odabash, where sexy swimwear caters to all shapes and sizes. The boutique, which opens in Notting Hill today, is the first flagship store for Melissa Odabash, the London-based, New Jersey-born model-turned-designer. Her designs — belted Bond girl hipsters, teeny-weeny drawstring numbers (you name it, she does it) — are famously flattering. All are sold as separates.

What’s more, Odabash sells kaftans, sarongs, cowboy hats, flip-flops, jewellery and her much-awaited new dress line. Childrenswear is also on offer.

Juicy pear or mighty pair? 

Doesn’t matter. Just ensure it’s ripe for the picking.

Odabash, 48b Ledbury Road, W11 2AJ (020 7229 4299 or odabash.com).