London - July 27, 2007

Going Pubic

The Mexican Pubic Hair Dye

You’ve tried the Brazilian landing strip. You’ve even survived the all-off chicken skin.

But still those pubes keep a-sprouting.

So try a Mexican and dye the wretched things; then at least they’ll look nice. The treatment uses a gentle formulation made from organic ingredients; go for bright red, copper, dark brown or golden blond. A post-dye, tidy-up wax is optional, complete with a full-on trim if required.

The treatment takes an hour and includes an eyelash and brow dye or a facial and shoulder massage while the dye takes effect. Once it does, it lasts six to eight weeks (that’s probably longer than your last tequila-fuelled fling). Home dye kits are also available for those who fancy matching their collar and cuffs in the privacy of their own home.

Undecided? Don’t knock this fad just yet.

Really, it’s not as hairy as it sounds.

Available at Scin, 27 Kensington Park Road, W11 2EU (020 3220 0121 or scin.uk.com).