London - August 29, 2007

Double Line

Twenty8Twelve Boutique Opens

You make it your business to know what’s happening in the world.

So unless you’ve been in a cave for the last six months, you know that Sienna Miller and sister Savannah are launching their own fashion label, Twenty8Twelve.

We don’t need to tell you that the first collection — An Anthology of Rebellion — offers groovy leather jackets; delicate knits; tailored trousers and whimsical, flimsical tops with a romantic, Dickensian twist. (But did you know that the jeans have poems or notes concealed inside for extra covetability?)

What we do need to tell you is that the Twenty8Twelve store officially opens its doors to the masses this Friday at 10 a.m. Be there or be square, because only the early bird catches the brown leather Philomena biker jacket.

Remember, this is show business.

And with this kind of star line-up, it’s going to be a sell-out from the start.

Twenty8Twelve, 172 Westbourne Grove, W11 2RW (020 7221 9287 or twenty8twelve.com); online at my-wardrobe.com.