29 October 2007

All White?

Swiss Smile Dental Centre

Things you can’t face on a Monday:
1. Delays on the Circle line
2. A trainee barrista at the coffee shop
3. A trip to the dentist

Though you can’t change London’s transport system or the eternal wait for a cappuccino, you can change your dentist. And you’ll want to when you see the new Swiss Smile. With its chalet-style interior complete with real fire and sleek wooden finish (wood is imported from Switzerland), it’s more five-star hotel than torture chamber.

Already successful in Zurich and St. Moritz, Swiss Smile is open 365 days a year, on a walk-in or appointment basis. Like a regular dental clinic, it offers the usual inspections, but we suspect you’ll appreciate it mainly for its efficient teeth whitening service, done using the Zoom method — so called because it works within an hour.

What?

Is that a smile we see?

Swiss Smile, 10 Brook Street, W1S 1BG (08450 944004 or swiss-smile.com).