Scents and Sensibility

Dedicated E-mail: Chloe Collection Fragrance

Unlike Juliet, you’ve never been convinced that a rose by any other name would smell as sweet.

But a rose as interpreted by one of the world’s chicest fashion houses? You’d name that your signature scent.

Which is why you’ll be the first to try Chloé’s new fragrance. Playfully twisting notions of femininity — as the label does with clothing — the fragrance was created for a free spirit with an innate sense of style. (In short, you).

Robertet perfumers Michael Almairac and Armandine Marie infused the modern classic with the rich, sensual side of the rose; heady magnolia; lily of the valley and subtle intimations of warm amber and cedarwood. The result is beguilingly complex: translucent and warm one minute, playful and seductive the next.

Designer Patrick Veillet’s bottle conjures the intricate detail of the sleeve of a Chloé blouse, with delicately pleated glass and a vintagey silver collar. Like you, it’s a pretty package with something gorgeous inside.

In other words, it is the east, and you are the sun.

The Chloé Collection launches exclusively at Harrods and Brown Thomas on 1 February with national distribution from 1 March.