What with all those mirrors, BO-scented changing rooms and the arresting array of over-the-shoulder boulder-holders, the lingerie department isn’t your favourite place.

So avoid it.

Dolce V is a new online lingerie and beachwear boutique selling brands like Chantelle, Cosabella, Damaris, Mimi Holliday and Spanx, all of which are delivered to your door in a discreet but chic box.

The clever interactive bra measuring tool ensures you order the right fit without being felt up by a bossy septuagenarian. And the helpful hints for men should prevent your partner from purchasing yet another itchy red lace ensemble more suited to a porn star.

Try everything on in the comfort of your own home.

And, for once, you’ll want to linger a little longer in your lingerie.

Available online at dolcev.com.